Olympic gold in skiing and snowboarding. World champion. A fearless force across disciplines - driven by courage, a clear goal and an unbreakable mind-set: Ester Ledecká is going her own way. And that's why she is now an ELK brand ambassador.
Because what Ester shows on the slopes, ELK brings to modern living: determination, precision - and the will to push the boundaries of the normal. Not traditional, but visionary. Not standard, but unique.
This partnership is not just a sponsorship - it's an expression of a shared mindset: No Limits - in sport and in living.
"We are proud to have Esther on board - a strong personality who, like ELK, symbolizes performance, perspective and independence. Her achievements are unparalleled - as is her outlook on life. This way of thinking fits perfectly with our vision of modern living."
- Dr. Matthias Calice, CEO, ELK KAMPA Group
With our entry into the Czech market, a new chapter begins for ELK - in an environment full of opportunities. Ester Ledecká is not just a familiar face: she embodies what ELK wants to build in the Czech Republic and the way it wants to build it.
Modern. Bold. And uncompromising.
"No Limits is not just a slogan - it's a commitment," says Thomas Scheriau, Managing Director, ELK. "We want to redefine the meaning of modern living - to make it more sustainable, digital and simpler. Ester does exactly that, inspiring and motivating people to believe in possibilities that have never been seen before."
In the coming months, Ester Ledecká will represent ELK in campaigns, events and digital space - always with one message that goes far beyond sport: #NoLimits